Makkah al-Mukarramah · Est. 2009
The first Saudi watch factory. The only watch in the world whose hands follow the Tawaf.
Anticlockwise, as the Tawaf turns
Every other watch on earth turns right. Ours turns left — following the direction of the Tawaf, the circling of the pilgrims around the Holy Kaaba. It is the direction the planets travel, the direction the winds turn, the direction the electrons run. Time, read the way Makkah reads it.
Read clockwise
Every other watch on earth counts up to the right. Follow the Tawaf dial to the right and it counts down — because its hands are travelling the other way.
“And in it are clear signs — the Station of Abraham.”
The spirit of time and place, in a watch.
Tawaf Watch · ساعة الطواف
The Collection
Each watch carries the stone, the geometry, or the colour of a sacred place — and every one of them runs anticlockwise.
The original. Silver and white, as the Kaaba's stone.
The watch that began it all. Its hands turn with the pilgrims, anticlockwise around the dial, as the earth turns on its axis and the electrons around the nucleus.
Green and gold, for the dome above the Prophet's resting place.
Beneath the green dome lies the Prophet ﷺ. In its green and its gold frame — the colours of Paradise — the Madinah Dome watch was born. Released on the Kingdom's 87th National Day.
The illuminated border of the oldest manuscripts, carried on the wrist.
Drawn from one of the oldest decorative frames used to illuminate the Qur'an, reproduced across the dial in miniature.
Black, in the manner of the Kiswah.
The four corners of the Holy Kaaba, marked on a black dial in the manner of the Kiswah that covers it.
The Craft
From the sanctity of place to the luxury of ownership.
The founder travelled to the home of watchmaking to learn the craft, and carried the technology back to the Kingdom.
Assembled in the industrial city of Makkah al-Mukarramah — the first watch factory ever licensed in Saudi Arabia.
The hour markers are cut from stone of Makkah itself. The place is not depicted on the watch. The place is in the watch.
Production is limited annually. Each piece is a collectible, not a commodity.
Values
Heritage
“The most blessed of watches.”
The words of the Custodian of the Two Holy Mosques, on receiving the first Saudi watch ever made.
Recognition
The first Saudi watch was presented to King Salman bin Abdulaziz, who called it “the most blessed of watches.” The second was made for the Governor of Makkah Region.
Won in two consecutive years, from among 480 entrants across the Gulf and the Arab world.
Named among the 30 best innovations from 263 entries — 80 of them patented — across the Kingdom.
Enquire
Limited production. Each piece numbered by the year. Register your interest and we will be in touch.
