Makkah al-Mukarramah · Est. 2009
Time, turned
toward the Kaaba.
The first Saudi watch factory. The only watch in the world whose hands follow the Tawaf.
Anticlockwise, as the Tawaf turns
The only watch that turns toward the Kaaba.
Every other watch on earth turns right. Ours turns left — following the direction of the Tawaf, the circling of the pilgrims around the Holy Kaaba. It is the direction the planets travel, the direction the winds turn, the direction the electrons run. Time, read the way Makkah reads it.
“And in it are clear signs — the Station of Abraham.”
Qur'an 3:97
Read the dial
Twelve at the top.
Then eleven, to its right.
- ١٢
- ١١
- ١٠
- ٩
- ٨
- ٧
Nine sits where a conventional watch puts three; three sits where it puts nine. The figures are Al-Khwarizmi's, cut in relief, and the hour markers are stone taken from Makkah. Look once and it is a beautiful dial. Look twice and it is running the other way.
Tawaf Watch · Makkah al-Mukarramah
The Tawaf
The original. Silver and white, as the Kaaba's stone.
The watch that began it all. Its hands turn with the pilgrims, anticlockwise around the dial, as the earth turns on its axis and the electrons around the nucleus.
- 40mm stainless steel case
- Hour markers set with stones from Makkah
- Al-Khwarizmi Arabic numerals
- Seconds hand tipped with the Kaaba, minute hand with the minaret
- Natural leather strap
The Madinah Dome
Green and gold, for the dome above the Prophet's resting place.
Beneath the green dome lies the Prophet ﷺ. In its green and its gold frame — the colours of Paradise — the Madinah Dome watch was born. Released on the Kingdom's 87th National Day.
- 40mm case, gold finish
- Hour markers set with stones from Makkah
- Al-Khwarizmi Arabic numerals
- Water-resistant to 50 metres
- Two-year warranty
The Qur'an Frame
The illuminated border of the oldest manuscripts, carried on the wrist.
Drawn from one of the oldest decorative frames used to illuminate the Qur'an, reproduced across the dial in miniature.
- 40mm stainless steel case
- Hand-illuminated manuscript frame
- Hour markers set with stones from Makkah
- Scratch-resistant glass
Corners of the Kaaba
Black, in the manner of the Kiswah.
The four corners of the Holy Kaaba, marked on a black dial in the manner of the Kiswah that covers it.
- 40mm case
- Black dial, Kiswah-inspired
- Hour markers set with stones from Makkah
- Natural leather strap
The Craft
Swiss precision. Saudi spirit.
From the sanctity of place to the luxury of ownership.
- Trained in SwitzerlandThe founder travelled to the home of watchmaking to learn the craft, and carried the technology back to the Kingdom.
- Made in MakkahAssembled in the industrial city of Makkah al-Mukarramah — the first watch factory ever licensed in Saudi Arabia.
- Set with Makkah stoneThe hour markers are cut from stone of Makkah itself. The place is not depicted on the watch. The place is in the watch.
- Limited by the yearProduction is limited annually. Each piece is a collectible, not a commodity.
The Record
The first watch factory in the Kingdom.
- 2009The idea is born in MakkahEngineer Majid bin Mohammed Fayez sets out to build a watch that counts the circuits of Tawaf.
- FirstWatch factory in the KingdomThe first — and only — watch factory in Saudi Arabia licensed by the Ministry of Industry, in the industrial city of Makkah.
- SwissMovementSwiss movement, stainless steel case, scratch-resistant glass, water-resistant to 50 metres, two-year warranty.
- 15+Years of craftFifteen years developing the Tawaf concept and the watchmaking to carry it.
Est. 2009 · Makkah Watch Factory
Heritage
The most blessed of watches.
The words of the Custodian of the Two Holy Mosques, on receiving the first Saudi watch ever made.
- Presented to the Custodian of the Two Holy MosquesThe first Saudi watch was presented to King Salman bin Abdulaziz, who called it “the most blessed of watches.” The second was made for the Governor of Makkah Region.
- 2016 · 2017Souq Okaz Award for Innovation & EntrepreneurshipWon in two consecutive years, from among 480 entrants across the Gulf and the Arab world.
- 2017Asbar Forum Innovation AwardNamed among the 30 best innovations from 263 entries — 80 of them patented — across the Kingdom.
The House
Authenticity first. Everything else follows.
Five values were weighed before a single case was cut. They are set out here exactly as they are weighted — and, like everything else on this page, they are drawn against the clock.
- 35Authenticity35 per cent
- 30Innovation30 per cent
- 20Excellence20 per cent
- 10Spirituality10 per cent
- 5Sophistication5 per cent
The spirit of time and place, in a watch.